Evaultion Question 5

Question 5: How did you attract/ address your audience

When creating our opening sequence we took into consideration what our audience said and wanted to apply what they expect to see in our production from the research we obtained. From the research we obtained we gathered a range of expectations but also similar expectations. We obtained our research from asking our target audience via a Vox Pop. We found that our audience expects to see violence and some sort of excitement which is thrilling. We took this into consideration and ensured we included some violence and some excitement which would attract our audience as we wanted to make our film pleasing for our audience. It is important to please our target audience to improve the sales and reputation of the film.

This next shot shows the antagonist putting leather gloves on, this suggests to the audience that this is the killer because he doesn’t want his finger prints at the crime scene. But this shot also leaves the audience in the unknown and they want to find out who it is. Also the black of the gloves and the coat connote death. This is key to use colour in opening so that the conventions of the thriller genre are followed. The shot type is a close up this is because it doesn’t give the audience a full picture and leaves them not knowing what’s going on also it creates enigma.

 

This shot is typical of the crime subgenre, it shows you how is wanted. Typically in a crime thriller the antagonist is “wanted” but in this film it challenges convention and shows the protagonist as wanted instead. This is our first glimpse of a character and the audience begin to wonder who he is, but they will find out later in the film. The positioning of this piece of paper may imply that someone may have dropped it, like the protagonist saw it and ran. This also ties in well with the music because it creates tension and suspense.

Nearly each shot has a name of an actor in the film; they are made up of course, except the executive producer names. The names appear in one of the four corners of the screen and the typography is very typical of the crime subgenre. We decided to follow this convention because if we tried something like, printing out the titles and filming them, we weren’t sure how good that would look. But we did create our own typography on Photoshop were as some thrillers these days used standard fonts to make the text more visible. Our typography worked very well with our production because it looked army type with half of it fades out and looks rough and because the opening titles is very tough and suspended that’s why it works.

The way we used genre conventions was simple because we knew that our genre was a very dark and creepy thriller and we always wanted the audience not to really understand what was going on so it was very interactive and played with the audiences mind. So the type of music we used was key. We decided to confuse the audience by in our opening titles we wanted a really dark feeling to it but to confuse the audience we put inputted some very mellow music this confused the audience because the titles were very suspense and creepy whilst the music was very calm and at ease. Also we used asynchronous sound because the music in the background was very calm and it didn’t fit with the titles this is the effect we was looking for because it creates tension and un ease.