Evalution Question 4

Q4) who would be the audience for your media product?

 

 

When researching our audience we decided our audience was between the ages of 15-30 year olds. We felt this age was appropriate because of the type of narrative we have produced. We identified that our audience would be predominantly males due to the level of violence on show and thriller films are stereotypically more male’s type films as they are films that males can relate to in some way or another. When researching into thriller we took quite a big inspiration from the film ‘Walking dead’. We found the narrative of the opening sequence very exciting and it kept us guessing what was going on and the use of graphic matches help portray a psychological feel to it. We took inspiration from this and incorporated the graphic matches to make a normal daily routine look/feel sinister. This helps us with attracting our audience because the daily routine can gives them something to relate to. An example of this person would be someone that is very active in their day job such as a plumber because it is a very hands on job and our video is very interactive.

 

The psychographics of our film I would say should be ‘the explores’ this is because of the location that has been brought into our thriller and it is also not an everyday life its different. This is why our typical audience member would be up to date with fashion and technology and be of a reasonable intelligence. All typical of a mainstreamer, they follow what everyone does and they choose the in date things. We have chosen these type of people as our audience because we want to aim it at intelligent people and mainstream people, not just so they can understand our thriller opening but also so it can help promote our film to other mainstream people. If our audience is to be interested in our thriller they should be interested in TV programs such as ‘walking dead’ or ‘DEXTER’ due to the psychological narratives in the series and if they enjoyed these then they would understand and appreciate our thriller. I feel the use of mainstreamers for our audience is they will have that sophistication linked to our killer. The mainstreamers will fit into our age category of 15-30 as this is the age where fashion and technology is a big part of this particular age categories life. The ages are also the ages where adulthood is present and our film is to be taken seriously and the killer is portrayed as an adult and this helps as our audience can link to the killer in his normal and everyday actions.

 

We did a lot of research into our audience for our thriller and one way we researched them was by using Vox Pops and finding out what people around our age liked in their thriller films and we found a lot of conventions that are associated with thriller. These consist of things such as action, violence, weapons, blood and a lot of them said something that was going to thrill them and keep them on the edge of their seats. We planned our narrative around this as well of keeping the narrative of ‘walking dead’ in our minds to aid our narrative further and we found that the use of ‘walking dead’ and incorporating what our audience expects to see into one made an exciting idea ad thriller. We also found that our demographics were chosen carefully and accurately as the age group of 15-30 we found easier to work with and gather information from as they will be more interested in violence and action thriller films at this particular age. Although if we were to do the research again I feel we should use more analysed and detailed questions as I felt the questions we used were a bit vague and we could of asked more questions to seek more information to help aid our thriller further.

Our Vox Pops told us that our audience is mainly male. We found out that the interviewee’s loved the most popular thrillers like, Physco, Training day, James bond: Skyfall, Jurassic park and Snatch. Training day and snatch are more male oriented films. We inter viewed harry and he said that “physco really sets the benchmark for thriller films” we took these five films into account when we were in the planning stages. Also we found out that our audience likes to have a character, who they can really relate to and like. Also somebody well known in the film industry. The also said that the film has to be suspenseful, the audience like to be kept on the edge of their seat. Someone said they like a hint of the sub-genre sci-fi in the films, but we didn’t include any, so if I did it again I might have added some science fiction. We also have to look at the inherited audience this is when other means of media or production have already created an audience through a different method.  Harry Potter is an example of a film that has an inherited audience.  This is due to the primary source of the narrative which was from a book.  This was then turned into a film.  Therefore the audience that was gathered from the book was then automatically inherited onto the film. This isn’t the case for our thriller because our story hasn’t been anywhere else therefore it’ll be the best time people would of seen it

At the start of the task we produced a preliminary thriller; this helped introduce to use the different types of shots to use and introduced us to the editing side of things. This helped us get up and running and we developed these skills into making our thriller as good as possible. Although we used this preliminary task to receive feedback, we showed our preliminary task to a variety of people to find out what they thought. Although this was a very basic type of thriller and didn't aim to excite or thrill our audience straight away it still followed a lot of the conventions which we asked people if they enjoyed. We found people said the camera shots and angles helped develop the narrative which helped us in our final production as we knew to use a range of shots. I believe the preliminary task was a great way of helping us as a group identify our strengths and weaknesses and also our audience identifying them for us helped drive us on in making sure we corrected our weaknesses and kept to our strengths. As one big thing in our production that our audience was critical of in our preliminary task was our use of titles.  They were at a poor standard and let our preliminary down as a result of this, we took this into consideration and did research into thriller titles and we really worked hard to ensure our titles in the final production were as good as possible as we wanted to show progress and improvement to keep our audience happy.  One of the questions that we asked was what was your fault movie this gave us a understanding of peoples favourite genre and then we asked what they liked about the film this gave us an understanding of what we needed to include in our film. The most popular answer was that people liked the action and thrill and also people found it good if we got the audience involved.

For our thriller movie we have decided we would have a BBFC Classification of 15. We have decided upon this because of the narrative of the story and its psychological sub-genre. We chose this age rating due to its psychological and violent nature. We feel the content of the opening may be too frightening for a younger age group and the content suitable above the age of 15 only. We felt this was a suitable age and also good for our sales and also good for our feedback. The use of age 12 may cause too much trauma for someone of the age of 12 to watch and this could cause a negative theme being portrayed about our film and be seen to have inappropriate content. The classification of 15 also lets us have fewer restraints and gives us the chance to allow more scenes of strong violence. We took into consideration the 18 classification although we felt the 15 could cope with the amount of violence and action portrayed in the thriller and due to the fact prolonged violence is not shown throughout the film only in short sections. Also the rating of 15 also allows us to keep our researched target audience of 15-30 which helps as it means we can have a large amount of sales where as we have a large audience and we wouldn’t have had to restrict our audience had it been an 18.